BuyAndHold Reviews And Information

BuyAndHold Commissions

Basic: $6.99/Month + $2.99 per trade over 2
Unlimited:  $14.99/Month
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BuyAndHold is a subsidiary of Freedom Investments. They are a different sort of online stock brokerage. As their name suggests, they focus on the long-term buy-and-hold investor. For a small monthly fee, they allow an unlimited number of "window" trades, executed in daily blocks, which keep expenses down.

BuyAndHold Services

BuyAndHold has two fee structures. The Basic plan charges a $6.99 monthly fee, and includes two free window trades per month. Any additional window trades cost $2.99 each. The Unlimited plan costs $14.99 per month, and included unlimited window trades. It's perfect for investors with smaller accounts who want to purchase shares in a large, diversified basket of stocks on a monthly basis, without being eaten up by commissions.

Traders can make real-time trades as well, but these cost of $15 per trade. Obviously, the fee structure is designed to encourage sticking to the daily block trades, and keeping a long-term focus.

BuyAndHold Reviews in the Media

BuyAndHold has been well received by and large, with commentators praising their focus on conservative strategies for novice investors. With their limited product offering, they are not for everyone, nor do they claim to be. Their research tools have been criticized as well. But overall, the impression is that they do a good job with the services they provide, limited as they may be.

Downsides to Consider

None beyond the obvious: their research tools are thin, and their services are strictly limited to U.S. equities.

Bottom Line

If you want to do anything at all besides buy U.S. stocks and hold for the mid-to-long term, look elsewhere. That's pretty much all these guys do. If that's your focus, though, they're a fine value. ShareBuilder has a similar strategy, by the way, and deserves a look if you're considering this route. Either choice should work out fine for this limited style.

Most investors will want more flexibility, however. Even novices who like the BuyAndHold approach now may want more options later on. If you fall into this category, you should probably have a look at Zecco.com or TradeKing.com, instead.

User Rating

Latest User Review for Buy And Hold

Dan
April 05, 2008 - 12:26
— Completely satisifed long-term customer

I've been using B&H.com for nearly 8 years and personally, I couldn't be happier with the service they provide. The site is simple, no frills, and I find it very easy to use for both buying and selling. I started with the basic plan when I was a new investor and have moved to the $14.99 plan to allow me to make more purchases per month. It was easy to set up a link with my bank account. Likewise, on the few occasions I've sold and wanted the cash for other purposes, the money was easily transferred to my bank account. There are no commissions, but to be strict about costs, you can divide $14.99 by the number of transactions you make per month and consider that your commission. I feel the $15/month fee is more than worth what B&H.com provides. I don't consider the site to be anything more than it is: an inexpensive, easy way to acbeepulate shares of stocks and re-invest the dividends.

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Notable Features

Low monthly fee for unlimited trades.

Investments Available

U.S. Stocks.

Alternate Spellings

BAH, Buy And Hold, BuyAndHold.com